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Anne Moore (CEO Time Inc.) leads keynote with mySI
SIIA - February 5, 2007
Staci Kramer from paidcontent.org interviews Jeff Price, President SI Digital
SIIA - February 2, 2007
Better than bikinis? mySI and the return of push
min online (Subscription Required) - October 26, 2006
In addition to the usual football rush, which hikes almost all sports sites, Fichtenbaum credits recent portal deals with Yahoo! and AOL and particularly the launch of MySI, a branded, downloadable toolbar that pushes customized team headlines and live sports scores to the desktop.
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NFL teams, others will use screensaver
Sports Business Journal - September 4, 2006
MercurySports, a Tennessee-based startup specializing in content-based desktop computer applications, has signed distribution deals with SI.com, the NHL, Golf Magazine and a dozen NFL teams, dramatically increasing its exposure.
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SI.com’s mySI Looks at the big picture; swimsuits optional
paidcontent.org - August 31, 2006
MySI, a new ad-supported desktop app launched today by Time Warner’s SI.com, makes eye-catching use of one of Sports Illustrated’s greatest assets: its photography.
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SI Calls Out Competition With MySI
Mediaweek - August 21, 2006
On Aug. 30, the sports site will launch MySI, a downloadable desktop application that provides a customized and constant brand experience—complete with a minimizable toolbar displaying up-to-the-minute scores, along with a photo-rich screen saver.
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