Report Center
Complex storage and analysis is only as good as the system that reports it. With that in mind, Mercury Intermedia’s Report Center was developed to give internal staff as well as content owners and marketers instant access to relevant and timely information about products. Be it the total number of hours a product was open on user desktops to the number of impressions a sponsor logo generated, Report Center is always ready to serve.
Features and Benefits
- Simple, web-based interface
- With no additional software or plug-ins to download, the Report Center is easily accessible to any authorized user whenever they want it.
- Role-based, permission reporting
- Report Center users can be assigned to specific need-based roles, ensuring authorized users see only the information they need or are restricted from seeing information to which they should not have access.
- Cross database reporting
- Whether internal staff analyzing trends across products or marketers viewing activity across multi-product media buys, the Report Center can generate reports that traverse database walls to provide cumulative or comparative snapshots of product and user activity.
- Fast, flexible report generation
- If the generated reports do not reflect needed data, Report Center is designed to rapidly deploy custom reports, and it’s flexible reporting mechanisms allow for categorical or narrow reporting specifications, ensuring the appropriate and relevant information is disseminated.
- Multiple output options
- In addition to standard HTML, reports can, where appropriates, optionally be output to Excel files or PDF files for permanent archiving.