Toolbars
Our toolbars are the perfect solution for users who want to have the latest updated headlines, weather, scores, streaming audio, and other information from our partners directly in front of them at all times with minimal obtrusion. Unlike our sidebars that slide in and out of focus based on user need, the toolbar is always present, anchored as a compact strip to either the top or bottom of the desktop, and other applications (email, word processors, and other daily needs) snap to the toolbar, allowing users to stay on top of our partner’s content while they work. And with its small branding position, sponsors in the toolbar have persistent branding presence, regardless of the user’s computing activities, allowing that sponsor to truly own the desktop.
Features and Benefits
Unparalleled consumer engagement- Because the toolbar is always visible, the content owner and marketer’s brands receive constant
exposure, and with an average launch time of 9000 hours per month, our current brands receive incredible engagement with the consumer.
Small desktop footprint- Designed to be compact, the toolbar sits at the top or bottom of the user’s computer, taking up only a few vertical pixels, but providing omni-present access to the presented information, allowing the user to continue working in other applications while the toolbar is running, much like a ticker display on a television sports or newscast.
Rotating, constantly updated content- The toolbar's compact, horizontal layout make it great for displaying rotating content, such as headlines and sports scores, giving the users constant access to updated, interesting content.
Traffic generating- With all-day access to the latest headlines and sports scores, the user is consistently encouraged to click for more information on the content that catches their eye, providing a convenient and always available traffic driving mechanism.